Drink Responsibly?

From a business perspective, do you really think the alcohol companies want you to “Drink Responsibly” ? Of course they don’t. It is an image thing. They know they are selling a poison but they will do everything they can to keep that from you. Sure, you know deep down it is bad for you, but they make the bottles look appealing and throw advertisements at you that act like if you don’t drink their brand of poison, you are somehow missing out on life. They make it seem like everyone does it and if you don’t you are missing out on one of life’s great pleasures. 

Cigarette companies are no longer allowed to advertise on television because it is known that cigarettes cause cancer. Alcohol causes cancer and so many more problems, yet these companies are allowed to continue putting itself out there as a “normal” part of life.

I went to a store this morning for some coffee and was greeted by a big sign advertising beer. It had a glass beer bottle with water droplets on it to make it look so thirst quenching. The idea of drinking a beer on a hot day is just more propaganda.

I know! It’s hot and I’m possibly dehydrated. Instead of drinking water I will drink something known to cause dehydration. Anyway, I’m sure you get the point.

I don’t see the alcohol advertisements coming down any time soon, if they ever do. The only thing we can do as people who can see through the big lie is not let ourselves fall victim to it again and help others who are struggling with an alcohol problem.

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